ASML Book Bundle – Wavelengths & Lessons Learned from ASML
Get the second print of the original dissertation Wavelengths – Unraveling ASML’s Sources of Innovation in time for the holidays, and secure your pre‑order of a personalized copy of Lessons Learned from ASML – Building & Sustaining Success Under Uncertainty, the practitioner book releasing in spring 2026.
 
Together, these two volumes offer one coherent, evidence‑based story of how ASML built and sustained its position in a volatile, high‑tech industry — from archival detail to boardroom takeaways.
 
What’s in this bundle?
Wavelengths – Unraveling ASML’s Sources of Innovation (second print)
The full PhD study that reconstructs forty years of ASML’s growth through crises, strategic bets and technology choices. Rich in data, references and methodology, it is ideal for readers who want to see the analytical backbone behind the ASML story and revisit the case as a longitudinal teaching and reflection tool.
 
Lessons Learned from ASML – Building & Sustaining Success Under Uncertainty (pre‑order)
A compact, accessible book that translates the case into clear storylines, mechanisms and reflection questions for leaders, entrepreneurs, students and policy makers. Each chapter combines narrative, analysis and short “Pause & Reflect” prompts to help you connect ASML’s experience to your own strategic challenges.
 
Across both books you will find:
A four‑decade, inside‑out reconstruction of ASML’s strategic, technological and organizational choices.
Clear mechanisms for building resilience under uncertainty: staged investment, portfolio bets, ecosystem orchestration and organizational learning.
A bridge between rigorous research and day‑to‑day practice, written without jargon and grounded in real decisions, data and voices.
 
Each bundle includes immediate shipment of Wavelengths (second print) and a pre‑order confirmation for your personalized copy of Lessons Learned from ASML, which will be shipped to you upon publication in spring 2026.